If building a following on social media, there are several different strategies that can be taken. Most of these approaches, though, are focused on two main generalized branches: the organic and the purchased approach. In the organic approach, things like SnapChat views and Facebook shares are naturally acquired. That means that the content is the main driver behind said interactions. These are the most cost effective of approaches in that there is no fee to set up an account. As such, it does not actually cost money in order to start an account. This is important to note as it can be a very large recruitment tool for a simple activity.

Another way that individuals and page administrators can get the page interaction that they want is through purchased means. Individuals can actually buy SnapChat views and page likes and shares for a fee. Of course, this does mean that there is an actual price on the transfer of services and funds. It can, however, lead to near instantaneous results. That means that those who want something out of their account and do not have the time to develop an organic audience can buy their interactions and followers, which can be well worth the effort.